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Behind the Brand

The vision

I’ve dealt with severe hyperpigmentation and eczema all my life and searched for cures and remedies to no avail. One day in my Spanish high school, class my classmates started to notice my skin started to get very irritated. I felt like my skin was on fire, and I started scratching everywhere I could reach. Then, I saw one of the football jocks pull out his phone to take a video me and post on Snapchat and Twitter. It was my worst fear.  I felt like my whole body was set ablaze and I couldn’t get any relief. I was so afraid that I would be turned into a social media laughing stock, and in that moment, I was ashamed because I was being ridiculed over something that was out of my control. I wanted to disappear. No one should feel ashamed of their skin whether it be eczema or acne all skin and skin type is beautiful. I made it my mission to create products that would help soothe my skin. While in the early ages of my college career After looking at the beauty industry and not finding products that tailored to my skin I decided to try my luck change my major from neuroscience to biochemistry, I needed to create products that much cleaner then the products shown in the mains stream media something that was affordable to millennials that gave them the results they needed, without all the harsh chemicals.

I started to research the problems I was experiencing and the underline source. Upon a visit to Ivory Coast ( Country in west Africa) the elders educated on how they have been using plants to treat skin conditions topically. Which birth the idea C_ltrskincare and the notion that less is more, meaning that sometimes the less additives and more naturally derived ingredients in your products the more effective it would be in combating an array of skin issue. My approach was simple instead of ingesting pills derived from plants with combination of other chemicals why not try a more healthier approach of using plant extracts topically to provide skin relief. So, from having this underline mission I designed C_ltrskincare not just formulated for Colored millennials but an inclusive brand that wants to showcase each person individual features. I strive to promote positive body imagine by touching the lives of our clients one product at a time.

- Beha T

 

Our ethos

 

Cltrskincare is skincare brand created by millennials to help solve the common skin problems we experience such as hyperpigmentation, eczema, acne, oily and blotchy patches. We keep our ingredients simple and clean. We create our formulations in small batches to help preserve the integrity of our formulations.  In part Our mission is to inspire you to appreciate your skin and its history. Formulated with the highest quality ingredients; We back our formulations by scientific research. we formulate all our products in small batches. Never tested on animals only humans simple clean skincare. We believe there is no such thing as perfect skin but there is a thing called healthy skin and we strive for nothing but that. Say goodbye to meaningless products that do not improve your skin and say hello to skincare powered by science.